2023 Rolls-Royce Phantom Pulse Edition: A Controversial Take on British Automotive Luxury

Rolls-Royce has always been known for its ability to cater to individual tastes, offering tailored cars that exude luxury and exclusivity. With a starting price of around $460,000 for the base Phantom Series II, the brand is not one to turn away customers willing to spend more. However, Mansory, a German tuning company, has taken it upon themselves to enhance this iconic British model with their own vision, and the result is the 2023 Phantom Pulse Edition.

The Phantom Pulse Edition showcases a complex and elegant exterior design. A dark blue body color, reminiscent of BMW’s Carbon Black shade, is complemented by black accents on the window trim, wheels, and a discreet spoiler. Mansory has also added an azure pinstripe that delicately accentuates the sedan’s shoulder line, working in harmony with the center caps, giving a hint of what lies beneath. The Spirit of Ecstasy, finished in a contrasting color between cyan and blue, adds a touch of sophistication to the overall look.

One noticeable upgrade in the Pulse Edition is the exhaust system, which has transformed the car into a roaring machine. The V12-powered unit now boasts a potent burble that resonates with power, making the Phantom’s presence known on the road.

However, some elements of the design have raised eyebrows. The front-side view appears somewhat bulky, with the Pantheon-inspired grille and the revised hood mascot sculpture taking up considerable space. The front lip splitter and bumper cutouts give it a look that deviates from the traditional Rolls-Royce style, leaving mixed impressions.

Inside the cabin, Mansory has made a debatable decision by replacing some of the Rolls-Royce logos with its own. Despite this, the upholstery is of excellent quality, and the overall ambiance exudes luxury and refinement.

One challenge that the Phantom Pulse Edition faces is the competition from BMW’s all-new 7 Series, which boasts more advanced technology. While Rolls-Royce customers may not be the most tech-thirsty, the outdated tech in the Phantom can’t escape notice. It might be time for Rolls-Royce to introduce a new model that retains its V12 power while incorporating modern technology to stay relevant in today’s market.

The beauty of the Phantom Pulse Edition lies in the eye of the beholder. Some may appreciate the bold and courageous approach taken by Mansory, while others may feel it deviates too much from the essence of a true Rolls-Royce. As you watch the high-definition presentation of this car, we leave it to you to be the judge and decide whether it meets your expectations.